Sales Training
Whether business-to-business or business-to-consumer, Sales Representatives are a crucial link to creating revenue, building growth and creating customer loyalty. When Sales Professionals use a proven, effective and consultative sales process, they not only sell more, they enhance existing relationships and create lasting value for customers.
The most successful and effective Sales Associates will plan and prepare for each sales interaction, use authentic communication skills, recommend and present solutions that match customer needs, anticipate and handle resistance and concerns by providing more information or solutions and actively and purposefully ask for partnership.
We offer many options to develop and enhance the skills of Sales Professionals.
- We develop Sales Competency and Success Profiles, so that you can recruit and hire those most likely to be successful in your field and organization as well as to coach and develop for highest performance. These include specific behaviors and knowledge for success in your organization, with your customers and clients.
- Sales Curriculum and Program Design, using a blend of self-paced, virtual and in-person learning options. Having worked with sales associates across many industries and at many levels, we know that one-size doesn’t fit all, so our proven programs are tailored to your overall sales process, technology and expectations.
- Sales Call Simulation and other Assessments for Sales Professionals, in order to target and build skills without interfering in your ‘live’ sales interactions with customers and prospects.
Developing Sales Teams is Special
Most Sales Representatives and Sales Managers are a unique audience, who have high expectations, energy, enthusiasm and skepticism. We address this uniqueness by…
Building learning around real-world situations wherever possible. No ‘phony’ scenarios or watered-down examples.
Focusing on a handful of specific behaviors that net better outcomes. No ‘shotgun’ approaches or theory.
Using facilitators with real-world sales experience.
Connecting learning to organizational and brand resources such as CRM, sales planning technology and more.